PRESS RELEASE: CONTIGO x DESIREE SCOTT

Contigo® Canada Partners with Olympian Desiree Scott to Empower Girls in Sport  

Hydrate Her Confidence Launches to Support Girls Forward Foundation and Fuel the Next Generation of Female Athletes and Leaders 

TORONTO, Jun. 23, 2025 – In celebration of National Hydration Day, Contigo Canada is proud to announce the launch of Hydrate Her Confidence — a national initiative created to empower the next generation of female athletes and leaders through the transformative power of sport.  

One in three Canadian girls will drop out of sports by their late teens. To help combat this, Contigo is partnering with Canadian soccer star and Olympic gold medalist Desirée Scott and the Girls Forward Foundation for Hydrate Her Confidence. The initiative aims to break down barriers to sport and equip young girls with the confidence to GO further — in sport, at school, and later in their personal and professional lives. 

“Too many girls are stepping away from sport before they’ve even started,” said Desiree Scott. “Through this partnership with Contigo, we’re not just raising funds — we’re building futures. I’m honoured to use my platform to ensure more girls believe in themselves and go after their goals with confidence.” 

To help achieve these goals, Contigo will be donating to Girls Forward Foundation, a national organization dedicated to empowering girls through sport.  

“When girls stay in sport, they gain more than strength — they gain self-belief,” said Gabriela Estrada, Executive Director, Girls Forward Foundation. “The dollars raised through Hydrate Her Confidence will help break down barriers to sport and give more girls access to the confidence building power of sport and play.” 

This summer, Contigo Canada and Scott will host a series of active fundraising moments, with proceeds going to Girls Forward Foundation. Through fundraising efforts, social campaigns, and storytelling, Hydrate Her Confidence will support grassroots programs that help girls stay active, build resilience, and develop lifelong leadership skills.

“Contigo bottles are made with the same qualities we hope to fuel in every girl: strength, reliability, and the ability to rise under pressure” said Sarah Belan, Director, Country Manager with Newell Brands Canada. “Hydrate Her Confidence is more than a campaign — it’s a commitment to helping girls realize their potential through the power of sport.” 

Today, on National Hydration Day, Contigo is inviting Canadians to show how they’re helping to #HydrateHerConfidence, by: 

1. Sharing the official launch video or 
2. Posting your own story, photo, or reel using the hashtag #HydrateHerConfidence. 

For every share or hashtag post made on June 23, Contigo will donate $1 to the Girls Forward Foundation (up to $2,500)—directly funding programs that keep girls in sport and fuel their confidence to GO further.  

For more information on how to get involved, follow us on Instagram or Facebook. 

About Contigo® 

Newell Brands, a leading producer of innovative, leak-proof beverageware, sells products under the Contigo brand through its Atlanta-based Outdoor and Recreation Business Unit. Many Contigo travel mugs and water bottles feature the revolutionary AUTOSEAL® patented  technology that automatically seals between sips, while additional models offer the patented AUTOSPOUT® lid – featuring a drink spout with a one-touch button for easy opening and one handed drinking. Contigo brand products – thermal containers, water bottles and kids water bottles – marry innovative technologies with on-style designs for products that consumers can feel confident about – whether they’re commuting to and from work, heading to the gym, or entertaining at home. Learn more at www.contigo.ca.  

About Newell Brands 

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer ‘s®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments. 

About Desiree Scott  

Desiree Scott is a Canadian soccer icon and midfielder for Ottawa Rapid FC of the Northern Super League, is known for her fearless tackling and unmatched tenacity. She has been a cornerstone of the Canadian Women’s National Team, earning over 100 caps and helping secure three Olympic medals—including gold at Tokyo 2020.  

About Girls Forward Foundation 

As Canada’s leading organization dedicated to empowering girls through sport, Girls Forward Foundation is committed to breaking down barriers and reimagining the role of physical activity in the lives of young girls. Learn more at www.girlsforward.ca. 

For further information: 

Nick Wong 

Nick.Wong@Zenogroup.com